Imagine yourself lounging in a softly lit spa in a fluffy, luxurious robe and sipping a glass of cucumber-infused water. You’re a guest, and the spa is paying you to partake in their top-of-the-line massages, facials and body scrubs. That’s what it’s like to be a spa reviewer, a professional who writes reviews on behalf of consumers to help them make decisions about which spa to spend their money at.
Start by researching spas and their treatments through industry magazines and websites. Also check out travel, lifestyle and fitness publications — many of these contain spa stories. Pay special attention to the writing style and nuances of each publication to get a sense for what they are looking for. Once you feel confident that you have the right skills, start by writing a few spa reviews on spec to build up your portfolio.
When you are ready to approach publishers with your spa review ideas, include a cover letter or email that explains your background and why you’re qualified to write this type of article. Many publications provide submission guidelines on their websites, so take the time to read them carefully before you contact a spa or magazine editor.
When a consumer leaves a bad review of your spa, try to reach out to them personally and privately via phone or email. Explain your side of the story and ask if they’d consider changing their review to a more positive one. If they decline, don’t argue with them; it will just look petty and childish.