Online reviews are becoming the new word-of-mouth for spas, salons and wellness businesses. Customers want to know that others have had a good experience at the spa they are considering, and it is one of the best ways for spas to stand out from the competition.
One of the most effective spa marketing ideas is to have a referral program that rewards existing customers for bringing in new ones. This can be in the form of free treatments or a discounted rate for both the referring customer and their friend or family member. Another great way to encourage client referrals is to have a unique scent, such as lavender, throughout the spa or salon. The scent is associated with relaxation and can remind customers of a positive experience.
A well-designed website is also essential for any spa. This Squarespace-built Pavlova spa website showcases their vast offering with a gallery page that shows off every aspect of their services. Their booking system is front and center with a clear “book now” button, making it easy for users to get started. They also include social media icons and a newsletter sign-up in their footer to encourage visitors to connect with them on other platforms.
If a customer leaves a negative review, try to turn it around by responding quickly and professionally. Avoid arguing or accusing the customer; it will only make them feel worse and damage your reputation. If possible, offer an apology and a treatment on the house to win them back.
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