Imagine lounging in a softly lit spa, on an overstuffed chair with a luxuriously soft robe, sipping a glass of calming tea as you allow your mind to ease into a state of relaxation. You aren’t alone in this vision, as it is the daily life of spa reviewers who get paid to partake in the luxury and write about their experience to help casual spa goers decide where they should spend their money.
Online reviews are the new word-of-mouth, and a positive review for your spa can help you rise above your competition. Encourage your customers to review your business by offering a discount on their next visit or a free service. You can also use text message marketing to remind clients of appointments, as this will reduce the number of no-shows.
Start by familiarizing yourself with the various sources for spa reviews, both in print and online. Many websites offer editorial calendars that indicate the topics they will be focusing on in the near future. This can help you determine how to target your writing efforts. Also, be sure to research each publication’s submission guidelines and brush up on your writing skills.
You may even consider submitting your first spa review as an informal piece to be published on your personal website or blog. It will be a great way to get some professional feedback on your writing, as well as to build up a portfolio of published spa reviews that you can present to editors and spa public relations people when you are ready to be considered for the position.