If you have a spa, getting positive online reviews is one of your best marketing tools. In this age of social media, reviews on Yelp, TripAdvisor and Facebook have become a significant factor in whether people visit your business or go to the competitor down the street. Soliciting feedback is easy, and it’s important that your customers feel comfortable providing their opinions.
Read Spa Magazines
If a career as a spa reviewer interests you, start by reading several spa-related magazines and websites to see how they structure their articles. Pay special attention to submission guidelines, as most publications have specific requirements for the types of articles and reviews they’re looking for.
Dermatologist Ellen Marmur points out that spas are a prime environment for germ transmission, particularly when people use the same towels, robes and bathing areas as others. Hot, wet conditions encourage the growth of fungi, bacteria and other organisms that thrive in warm, moist environments. Marmur warns that psoriasis sufferers are especially at risk, as their condition makes it easier for them to pick up and carry off organisms from surfaces like tables and bathtubs.
Look at the little things that you can do to enhance a customer’s experience, such as having plenty of spare fluffy towels and convenient toiletries in the changing rooms, up-to-date magazines and fresh drinks in the relaxation room and hooks for gowns by the hot tubs and thermal spas. These are small touches that tell customers you care about their comfort and well-being.