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How to Leverage the Power of Reviews for Spas and Salons

As the number of people using the internet to research businesses and services grows, reviews have become increasingly important for spas and salons alike. With the right approach, you can leverage the power of online reviews to help shape your reputation and increase business.

Start by familiarizing yourself with the various sources of spa reviews, such as spa-related publications and websites and travel, lifestyle and fitness magazines that may include spa-related articles or reviews. Many of these publications also have their own websites, and reading their guidelines can be helpful in determining how to approach them with a review idea. It’s also a good idea to write a few fictitious spa reviews for practice, and then submit them to publications as writing samples.

Respond to Negative Reviews

If you receive a negative review, don’t try to defend yourself or make accusations against the client. Instead, offer an apology and give the client a chance to respond. Oftentimes, clients will change their review once they have had an opportunity to communicate with you and see that you are sincerely concerned about their experience.

Be proactive about seeking positive reviews from your clientele by requesting them after their visit and by offering incentives. A few well-timed emails and some free treatments or discounts can be enough to encourage happy customers to share their experiences online in your favor. It’s also worth considering listing your spa on local review sites such as Yelp, Foursquare, Google Local and Citysearch to help potential customers find you.

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