With spas focusing more than ever on providing results-oriented treatments, procedures and services, there are plenty of reasons to build a strong online reputation. According to a recent Zenoti 2023 consumer survey, beauty and wellness customers are extremely selective, and will skip over salons, spas or barbershops with lower-than-average online ratings.
To secure high ratings, it’s important to automate and leverage guest feedback with a solution that dovetails with your spa management software. Consider using ezRepute, for example, to collect and consolidate guest reviews so that they are displayed on your website. The resulting higher average star rating will give prospective customers confidence that you are the best choice for their needs, and will help them make a booking decision.
In addition to the information on your site, ensuring that your listing pages on review sites like Yelp, Foursquare, Google Local and TripAdvisor align with your spa’s website is essential for driving local traffic. Creating an account on a local social media platform like Nextdoor can also connect you with neighbors and help promote your spa to potential clients.
As for your website, a professional copywriter can create engaging and informative content that will highlight your spa’s unique offering, while helping you drive new clientele. Email marketing to existing spa clients is also effective and, when done correctly with compelling, well-written copy, offers a significant return on investment.
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